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How to Get On Podcasts

Additional information

Author

Michelle Glogovac

Genre

Nonfiction – Business & Money

Release Date

January 17, 2024

Publisher

McGraw Hill

Categories , Tag Product ID: 19290

Description

How to leverage podcast guesting to elevate yourself as a thought leader, generate more revenue, and promote your business―all for little to no cost

The explosion of social media, AI-enabled online advertising, and the overall cacophony of the internet has made it harder than ever to connect a message with an audience. One of the most powerful emerging tools for cutting through that noise is being a guest on podcasts, or “podcast guesting.”

Michelle Glogovac, aka The Podcast Matchmaker™, knows the impact podcast guesting has on business and brand growth. She helps entrepreneurs, nonprofit leaders, activists, experts, and authors promote themselves, their businesses, organizations, stories, and expertise via podcast interviews. In How to Get on Podcasts, she teaches you how to:

â—Ź Create unique speaking topics without being generic
â—Ź Define your ideal audience
â—Ź Design branded media kits
â—Ź Establish your expertise and knowledge
â—Ź Share yourself freely without resorting to sales tactics
â—Ź Tell compelling stories
â—Ź Repurpose your interviews into evergreen marketing content
â—Ź Turn every interview into a valuable business opportunity

There are more than two-million podcasts, out of which 500,000 host expert guests―a huge opportunity for leveraging a free and robust marketing tool―if you have the know-how.

With How to Get on Podcasts, you have everything you need to increase business, boost your career and brand, and elevate your thought leadership potential.

About the Author

Photograph of author Michelle Glogovac

I’m a book lover and love nothing more than a great story. Those two things led me to writing How To Get On Podcasts, hosting My Simplified Life and creating The MLG Collective® where I help others share their stories.

I only discovered podcasts in 2018, but since then, they’ve become my life. Podcasts have the power to change the world one voice at a time.

I work with authors, entrepreneurs, advocates and activists, nonprofits and more to reach a greater audience through podcast interviews. Not only do I create unique speaking topics for clients, but I help them become great guests and repurpose their podcast interviews into greater marketing content.

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